Poultry Industry with Modern Technology

In the 1940s Campbell began with chickens and raised them for a market and created a business which has extended into four generations, in Georgia’s largest sector accounts for over 47% of gated farm value, or more than 29 million pounds. Poultry contributes in the region of $18.4 billion to its yearly economy and over 100,000 jobs are generated as a result.

Campbell was growing chickens for the market and in 1940 was just the start as the Second World War saw a demand for more food and people like him were entering the business. Things were way different then and they had about 10,000 birds with just manual operation. When they started running a 3 house operation the number moved up to 112,000 and got them all fully computerized and controlled environmentally.


The capability to regulate temperature in these houses is a crucial development in the poultry industry. As a heat-wave could have a severe impact and significant losses, earlier day’s hazards included buildings on fire, in an attempt to maintain new chicks comfortable enough in the colder temperatures of winter. Thanks in part to the investigation at the Universities, tunnel aeration and cooling cells have changed the nature of commerce and emphasized the significance of the corporation between the agronomic industry and state university system.

Now it is easy to keep temperatures within one or two degrees throughout the houses, and farmers are able to monitor changes in temperature using applications on phones and apply modifications remotely when needed. Even summer days that are the hottest, the grouping of cooling and modernized tunnel ventilation in the houses retains the temperature the chickens feel.

The focus is on the bird that needs to consume food and grow and nutritional research has helped considerably to reach a goal of less feed in a reduced amount of time. The Campbell farms caters for restaurant and has grown in 1960 to producing 300,000 broilers and annually as much as1.4 billion.

He gives full credit to the University of State’s Program with advancements made within the industry that companies producing poultry have significantly accomplished in recent years and this made the industry far more productive and efficient, while production provides safer products for the consumer.

Modern Technology

The industries growth is also due to successful devilment of new products, increasing the appetites experienced by poultry. Looking back to the sixties, whole chickens were ninety percent of birds sold and with far over 3,000 products made from chicken now available in department and grocery stores, whole birds have gone down to about 10% of consumer sales.

What started out as an industry in north Georgia soon spread across the state and are now successfully run in over 105 countries producing more than $1 million at farm level in poultry, making it big business. In the chicken capital of the world, where statues of roosters serve as monuments and annual chicken festivals are a yearly feast that sees more than 4,000 pounds of chicken served.

Campbell have been praised for the way he runs his farm and the conditions in which the chickens are kept, here chickens can freely stretch their wings, are kept in clean conditions and properly fed, with all nutrients required and the with temperature control, fresh water and great care taken of their animals this is probably the reason his farm is a massive success.